---
title: "Spotlight Series: When synthetic respondents meet text analysis"
description: This Spotlight Series webinar explores how a combination of synthetic respondents and text analytics offers unparalleled insight into different audiences.
---

[![spotlight_poweredby_RI](https://events.relativeinsight.com/hubfs/spotlight_poweredby_RI.svg) ](https://relativeinsight.com/)

# When synthetic respondents meet text analysis

### Register to join us online on the day, or watch on-demand whenever you like.

**Webinar details:  
****Date: **Friday 2 June  
**Time: **10:00 AM EDT / 3:00 PM BST

**With machine learning dominating the conversation across all industries, we find ourselves witnessing the rise of synthetic respondents – a new market research paradigm that uses AI technology to turn data into virtual customer representations.**

But with this wealth of information, how can you tap into the potential that synthetic respondents hold, to gain a richer, more in-depth understanding of your target audience?

In this Spotlight Series webinar, Patrick Gorman, Founder & CEO of [PersonaPanels](https://personapanels.com/) will take us on a journey to explore the development and evolution of Animated Personas. These machine learning agents have access to the internet, and each day they select reading material that aligns with their defined characteristics to stay current with the attitudes their corresponding segments.

We will also be joined by James Cuthbertson, CRO of Relative Insight who will demonstrate how this latest breakthrough in AI technology can help you unlock valuable insights into your customers by showcasing Heartbeat by PersonaPanels.

Heartbeat by PersonaPanels is Relative Insight’s latest cutting-edge product. It has been created through a unique partnership of Relative Insight and PersonaPanels and offers users Offering AI-driven insights, the product utilizes panels of machine-learning synthetic respondents modeled on key generational segments of the US population.

Discover how this unique AI-powered solution can quickly analyze massive amounts of data to uncover the latest trends and insights related to your customers, all in real time.

### Register here

# Speaker line-up

![Kirsten Donovan @260px](https://events.relativeinsight.com/hs-fs/hubfs/Kirsten%20Donovan%20@260px.png?width=260&height=260&name=Kirsten%20Donovan%20@260px.png)

### Kirsten Donovan

**Account Manager**

Relative Insight

![Patrick Gorman @260px](https://events.relativeinsight.com/hs-fs/hubfs/Patrick%20Gorman%20@260px.png?width=260&height=260&name=Patrick%20Gorman%20@260px.png)

### Patrick Gorman

**CEO & Founder**

PersonaPanels

![James Cuthbertson @260px](https://events.relativeinsight.com/hs-fs/hubfs/James%20Cuthbertson%20@260px.png?width=260&height=260&name=James%20Cuthbertson%20@260px.png)

### James Cuthbertson

**CRO**

Relative Insight

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