---
title: Drive Efficiency From Insight Teams In A Saggy Economy
description: James Cuthbertson and Richard Thornton explored how businesses can drive efficient performance from their software vendors in tough economic conditions.
---

[![spotlight_poweredby_RI](https://events.relativeinsight.com/hubfs/spotlight_poweredby_RI.svg) ](https://relativeinsight.com/)

# Drive Efficiency From Your Insight Team In A Saggy Economy

**Date: **Thursday, December 15  
**Time: **11:00 AM EST / 4:00 PM GMT

**In this latest Spotlight Series webinar, James Cuthbertson will be tackling head-on, the current saggy economic climate in which we all find ourselves.**

Rather than wringing our hands and worrying, we need to strategize, and make insights-based decisions to future-proof the new era of insights.

James will detail his four core principles below, and then will be joined by Richard Thornton, ex-CCO/COO Cint, and now tech investor / VC operating partner / multi-board member, who will share his 20 years of scaling, efficiency and expansion experience within the data and insights space.

**1. Shop The Closet**  
Identify any project or work that can be reworked and re-analyzed using using existing data.

**2. Cute Outsourcing  
**Critically assess your playbook to determine where you could save money. We'll explore some of the great tools to help you make efficient cuts.

**3. Sweat Your Vendors  
**Use our matrix model to categorize your vendors - too many in the 'unhelpful & unresponsive' /'nice to have' category should go.

**4. Think *Action*,* Efficacy*, & *Outcomes!  
***Be willing to ask yourself the following questions on a regular basis:

- Who is my senior customer?  
- Why do they care?  
- When my team and I deliver insights, what specifically will they be used for?

*Fill your details out on the right, and we'll send you the recording if you can't make it on the day.*

### Register here

# Speaker line-up

![James Cuthbertson](https://events.relativeinsight.com/hs-fs/hubfs/Cutty%20260.jpg?width=700&height=700&name=Cutty%20260.jpg)

### James Cuthbertson

CRO

**Relative Insight**

 

![Richard Thornton](https://events.relativeinsight.com/hs-fs/hubfs/Richard%20Thornton.jpeg?width=700&height=700&name=Richard%20Thornton.jpeg)

### Richard Thornton

Founder

**Claret & You Consulting**

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